Teen Wolf Ratings are down 17% this season? http://bit.ly/1r9zChy
What are y’all watching instead?
Really. I want to understand what happened.
ADDENDUM - I should point out that I’ve heard all the theories about the disgruntled fandom. Even if every pissed off person stopped watching - it wouldn’t add up to a 17% drop. I really want to know what you’re watching at 10pm on Mondays instead of Teen Wolf.
ADDENDUM 2 (because I can’t respond to half of you directly) - I get that there is an angry fan faction. I’ll give them responsibility for about half the drop. I get that the Simpsons reruns beat the show on a US holiday Monday. There are all sorts of reasons for that too. I’m trying to get to the heart of where YOU went. What are YOU watching when you used to be watching Teen Wolf.
Oh, my sweet summer child, I really want to give you a satisfying answer because you are always so kind and precious, here and on twitter too.
You already know the problems, I know you really do.
And you are right, the drop is not about tumbler users’, it’s about casual viewers mostly. The big numbers are made of them, not of us.
I know you know about the timeline, the plotholes (Malia and Cora, the biggest of all), the bad characters’ development, the fact that the show never addresses what’s happend in the past and the consequences that should be here, in present time (like Stiles’ possession, Allison’s death, Derek’s trauma, etc), that the showrunner and the writers made a point about dimissing every criticism or asked us to overlook the problems (so, so, so unprofessional, but I’m not going to add more about this subject), the useless and nonsensical romances made of bad tropes (some of them makes me shiver), the lack of any built up (Stalia in Eichen House - Jesus, that was disgusting - Dreaden), the emorrhage of the cast, the dismissal of beloved characters due to Davis’ incompetence (Boyd and Danny), the focus on new characters that a very few people cares about to the detriment of the ones we love (like Lydia and Derek’s 3-minutes screen time per episode, that’s SO STUPID), the PR debacle and the shameful use of the sterek fandom for votes, ratings, free press and good buzz about the show, just to humiliate and annihilate said fandom later, the anti-marketing campaign that followed to finally kill this portion of the fandom (really, tell me someone else who managed to censore a CHARITY project, I want to know) because they thought they could replace it with Dylan’s brand new TMR fanbase (surprise motherf**ker: movie delayed from february to september!), the buddy-buddy relationship with really problematic people within the fandom that are know haters and harrassers on twitter (and just so we are clear, I’m NOT talking about Qhuinn at ALL, in fact it’s the opposite) and all the other problems a lot of people pointed out since 3A.
But instead of listening, Davis chose to mock, dismiss and ignore his own fandom, and instead of trying to fix real problems he started to write the exact opposite out of spite. He let his pride and arrogance took over, and you can see the results within the ratings.
"Fans don’t write the show". While on one hand the statement is very true, on the other hand it’s even more true that YOU DON’T WRITE AGAINST THEM.
A few examples?
- We asked for a timeline and to know the actual age of the characters, he messed up the timeline even more and moked the fans for the age request.
- We asked to cover the plotholes, he said we should just overlook them all.
- We pointed out how nonsensical Malia is, he said that we should get over it and that if she’s good enough for Stiles and Scott, she should be good enough for us as well (because viewers’ brain and critical sense is something you can compare with two FICTIONAL characters HE writes, of course).
- We pointed out how problematic the Eichen House hook up was, and stated that we hoped they didn’t have full sex, instead of backpedaling about it he confirmed the full sex scene even if it wasn’t filmed.
- We called him out on all the bisexual Stiles’ hint (that he confirmed in a interview), he brought back a lesbian background character and turn her bisexual instead, and then Dylan dismissed the whole thing.
- We called him out about killing too many POC and female characters, he brought Braeden back from the dead (against all logic, yeah, more plot holes!) just to make her a useless love interest and to warm Derek’s bed.
- We called him out about Derek losing his alpha status just to make Scott shine, he took away even his werewolfiness (is that even a word?).
- We called him out about Derek’s trauma, he made him completely apathetic and OOC (I still hope for double!Derek but I won’t hold my breath about it).
- We loved some characters he didn’t expected, he cut their screen time or erased them from the show.
- We called him out about Scott’s character and his development, and about the fact that Scott always tooks credit for other people actions’ and never makes choices on his own, he made him bit Liam by accident and now he turned him into a berseker against his will (I swear to God, Scott never took a single decision in his whole life, all he does is speak like a politician, what a waste of potential).
- We loved something unexpected like Sterek, he erased every single interaction between them in the show, and between the actors outside the show (but first they milked the ship for votes and ratings and free press).
- We called him out about lgbt representation and about tokenism, he introduced Mason (Danny 2.0) and erased Danny (gay quota already reached) and then he and the cast proceeded to preen about representation and how grounbreaking the show is in every interview (read this, really).
This is just a little portion, I can go on for hours, but that is not the point.
The point is that even casual viewers will eventually catch up with all the problems within the show. In a more bland way, of course, but eventually they will, and this is the day.
They won’t point out the problems one by one, they won’t write essays about it, they won’t tear the show apart with amazing analysis. But that doesn’t mean they won’t have a general feeling of disinterest, and when the disinterest will overcome the interest, they will simply quit. As in: back to the present.
Because casual viewers are not faithful and they will look the other way immediately if what is on screen isn’t good enough, but at the end of the day what they feel is what we feel, even if it’s a duller version of it.
The fanbase is both
- a sounding board (a really powerful one) but it can resonate in a positive way or in a negative one
- a thermometer, a market survey for free
and should be used exactly like that: to measure the customers’ satisfaction and improve the services.
MTV chose the opposite way: instead of listening, they proceeded to alienate part of the old fanbase to get rid of the unwelcomed people (as in: sterek shipper and older viewers) and to shift the audience to their ideal, younger target. But the quality of the product deteriorated, the positive buzz stopped and a negative one started, and the supposed new audience - both from TMR and MTV repositioning - never came in.
In simple words: the marketing strategy failed, a good portion of old fans is long gone, there is no one here to give the show free publicity and positive buzz and to drag new people into the show.
You ask what are we all watching instead.
The answer is simple: nothing.
I watch many other tv shows, but I used to watch them alongside with Teen Wolf.
It’s not a matter of this OR that.
This is not about another tv program that somehow took Teen Wolf’s place, it’s about the fact that Teen Wolf did lost his own.